Abel & Coles a... Ah, Abel & Cole copy folk, I put you on a pedestal. This customer services email is proof that you deserve to be there. PS. We need a...
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Gimmebar.com’... Neat little content touch from gimmebar.com. The little pink box pops up when you opt into the suggestion that you add the Gimme bookmarklet or...
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Category: call to action, Found
Working at Bettys The text in the banner image really jumped out at me: ‘We recruit for personality and then train for skill.’ I think it’s a...
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Startup web design... This is the copy I’ve added to the front page of my new startup web design business. I’ve read a few good books on web copy and one...
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Category: Mine, web copy
The Importance of ... This is a piece of copy I created for a design and media business offering a range of services including photo touch-up. I most love text where...
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Category: Mine, startups
Eurostar eureka The small stuff at the bottom of an email can be forgotten. Eurostar haven’t, and taken the chance to reinforce their tone of voice in a...
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Category: Found
My new site I wrote this. It’s my new homepage and I’d love to hear the opinions of other copywriters. There are three other slides that appear...
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Category: Mine, web copy
Hey there early ad... Fun, positive, and engaging copy from www.thisismyjam.com. By giving a positive note of ‘We’ll let you know later…’ and...
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Category: Found, Uncategorized
Flickr: Hold your ... Flickr has a fun, informal tone which is consistent throughout the user journey. They even resisted the temptation to deviate from their...
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Category: Found, web copy
You Love Us –... In short, simplicity. You Love Us were looking for a simple way to streamline clients into three pricing packages — I suggested four, and...
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Category: Mine, web copy
Investing, but les... Very surprised to see a behemoth like ING take such a relaxed approach with such a heavy subject. But I think they’re absolutely right to....
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Category: financial, Found, web copy
Wit while you wait... The majority of this email is selling you something without telling you many details of what you might buy. Clever enough. But what really makes...
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Category: direct response, Found
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