Abel & Coles a...
Ah, Abel & Cole copy folk, I put you on a pedestal. This customer services email is proof that you deserve to be there.
PS. We need a...
Gimmebar.com’...
Neat little content touch from gimmebar.com.
The little pink box pops up when you opt into the suggestion that you add the Gimme bookmarklet or...
Startup web design...
This is the copy I’ve added to the front page of my new startup web design business.
I’ve read a few good books on web copy and one...
The Importance of ...
This is a piece of copy I created for a design and media business offering a range of services including photo touch-up. I most love text where...
Eurostar eureka
The small stuff at the bottom of an email can be forgotten. Eurostar haven’t, and taken the chance to reinforce their tone of voice in a...
Flickr: Hold your ...
Flickr has a fun, informal tone which is consistent throughout the user journey. They even resisted the temptation to deviate from their...
You Love Us –...
In short, simplicity.
You Love Us were looking for a simple way to streamline clients into three pricing packages — I suggested four, and...
Investing, but les...
Very surprised to see a behemoth like ING take such a relaxed approach with such a heavy subject. But I think they’re absolutely right to....
Wit while you wait...
The majority of this email is selling you something without telling you many details of what you might buy.
Clever enough.
But what really makes...