Sassy newsletters ...
Snorestore (an online store for earplugs) strikes an excellent tone with its monthly newsletters. I like the casual, calm tone (“A quick...
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Life on the Street...
It makes you stop and think, has a positive purpose and was so well written that they managed to get the ad in national papers for...
City University Lo...
City University London wanted this copy to be friendlier and easier to understand. I’m happy with how it turned out – I think...
Abel & Coles a...
Ah, Abel & Cole copy folk, I put you on a pedestal. This customer services email is proof that you deserve to be there.
PS. We need a...
Gimmebar.com’...
Neat little content touch from gimmebar.com.
The little pink box pops up when you opt into the suggestion that you add the Gimme bookmarklet or...
Working at Bettys
The text in the banner image really jumped out at me: ‘We recruit for personality and then train for skill.’ I think it’s a...
Startup web design...
This is the copy I’ve added to the front page of my new startup web design business.
I’ve read a few good books on web copy and one...
The Importance of ...
This is a piece of copy I created for a design and media business offering a range of services including photo touch-up. I most love text where...
Eurostar eureka
The small stuff at the bottom of an email can be forgotten. Eurostar haven’t, and taken the chance to reinforce their tone of voice in a...
(3 votes, average: 4.67 out of 5)
Category: Found
My new site
I wrote this. It’s my new homepage and I’d love to hear the opinions of other copywriters.
There are three other slides that appear...
Hey there early ad...
Fun, positive, and engaging copy from www.thisismyjam.com.
By giving a positive note of ‘We’ll let you know later…’ and...
Flickr: Hold your ...
Flickr has a fun, informal tone which is consistent throughout the user journey. They even resisted the temptation to deviate from their...