My new site
I wrote this. It’s my new homepage and I’d love to hear the opinions of other copywriters.
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Hey there early ad...
Fun, positive, and engaging copy from www.thisismyjam.com.
By giving a positive note of ‘We’ll let you know later…’ and...
Flickr: Hold your ...
Flickr has a fun, informal tone which is consistent throughout the user journey. They even resisted the temptation to deviate from their...
You Love Us –...
In short, simplicity.
You Love Us were looking for a simple way to streamline clients into three pricing packages — I suggested four, and...
(4 votes, average: 4.00 out of 5)
Investing, but les...
Very surprised to see a behemoth like ING take such a relaxed approach with such a heavy subject. But I think they’re absolutely right to....
Wit while you wait...
The majority of this email is selling you something without telling you many details of what you might buy.
Clever enough.
But what really makes...
Unusual Words
A good resource for the copywriter who is a philosophunculist or attempting adoxography (haven’t we...
Category: Found
Field Notes: Produ...
Quite silly but I like it.
This copy is on the back page of my Field Notes notebook. It turns an ordinary notebook into something with...
Made for the adven...
This brand badly needed to differentiate itself to get ahead in the market.
In collaboration with Ape Creative, I was asked to come up with as...
You’re here,...
Interior design copy for LA Fitness.
I think businesses can do a lot with indoor copy – pubs are usually the best place to find it.
LA...
Web app home page
This copy is describing a technical app (Pusher) designed for developers. So the copy could easily be complicated and obtuse (as so much copy in...
B2B IT service com...
This copy isn’t spectacular or sensational, but I’m proud of the end result for a number of reasons.
Firstly, we helped the client...