Drivvel

Abel & Coles admirable customer services copy

katetowsey — Fri, 27 Apr 2012 14:57:22 +0000

Ah, Abel & Cole copy folk, I put you on a pedestal. This customer services email is proof that you deserve to be there.

PS. We need a customer services category.

Gimmebar.com’s browser and action specific pop-up copy

katetowsey — Fri, 27 Apr 2012 14:48:40 +0000

Neat little content touch from gimmebar.com.

The little pink box pops up when you opt into the suggestion that you add the Gimme bookmarklet or ‘Gimme Bar’ to your bookmarks bar.

Top marks given not so much for the cute copy but rather for the way in which the copy relates to a specific user action and to a specific browser.

It’s sweet, and speaks thoughtfulness, care, and cleverness.

As a note: I’ve tagged this entry under ‘call to action’ as, although it is not strictly a call to action, it relates to a call to action.

Working at Bettys

joannatidball — Mon, 23 Apr 2012 18:38:33 +0000

The text in the banner image really jumped out at me: ‘We recruit for personality and then train for skill.’ I think it’s a great sentiment, explained very simply and effectively. It instantly gave me a positive impression of the company.

Startup web design site

George — Mon, 26 Mar 2012 07:27:49 +0000

This is the copy I’ve added to the front page of my new startup web design business.

I’ve read a few good books on web copy and one on freelancing!

I would appreciate any criticism – I’m thick skinned and keen to learn.

Thanks

The Importance of Memories

cheryl — Wed, 21 Mar 2012 22:28:19 +0000

This is a piece of copy I created for a design and media business offering a range of services including photo touch-up. I most love text where I have the space and freedom to attempt to capture emotion. I can do short and snappy, but I prefer delving into the mind. This is a piece of work that was somewhere in the middle, for me. I had enough space to get into the emotion, but I didn’t have room for 500 words or more. This is me, doing what I like to do best in fairly limited space.

Eurostar eureka

BetaRish — Mon, 27 Feb 2012 17:36:30 +0000

The small stuff at the bottom of an email can be forgotten. Eurostar haven’t, and taken the chance to reinforce their tone of voice in a lovely way.

My new site

Eoin — Wed, 15 Feb 2012 16:00:17 +0000

I wrote this. It’s my new homepage and I’d love to hear the opinions of other copywriters.

There are three other slides that appear on the homepage, if you fancy checking them out: www.oinkcopy.com

Hey there early adopter

katetowsey — Thu, 09 Feb 2012 14:32:12 +0000

Fun, positive, and engaging copy from www.thisismyjam.com.

By giving a positive note of ‘We’ll let you know later…’ and suggestions of other things I might be able to do in the meantime, a possible content and action dead-end remains potentially interesting and actionable.

Small detail, big difference in tone and experience.

Flickr: Hold your clicks…

slowcontent — Mon, 06 Feb 2012 19:33:00 +0000

Flickr has a fun, informal tone which is consistent throughout the user journey. They even resisted the temptation to deviate from their linguistic style on this page, which appears when the site is over-capacity.

You Love Us – friendly, approachable pricing.

allday — Sat, 31 Dec 2011 12:22:01 +0000

In short, simplicity.

You Love Us were looking for a simple way to streamline clients into three pricing packages — I suggested four, and used simple, short four word headlines separated into two sentences for the tl;dr crowd, coupled with a friendly, approachable — essentially human — vibe over longer copy.

The “Two Words. Two Words.” headline approach is punchy and powerful and has always been very popular with clients. It can feel over-used these days, but the use of bold formatting breathes new life into the copy.

It was essential to convey the niche / boutique nature of YLU in positive terms. I did this by placing an emphasis on creativity (“no support staff = more, for less”) and explaining the additional value offered by the telephone / email support only packages.

Visit: youloveus.co.uk/prices/