This brand badly needed to differentiate itself to get ahead in the market.

In collaboration with Ape Creative, I was asked to come up with as many potential lines as possible for this brand of School Uniforms. This is the one that won.

The school uniform business is heavily competitive, as you might imagine. Mostly it’s run by brands who take the ‘crests and coat of arms’ approach. So to differentiate we went with something that leans more towards being the FatFace of school uniforms.

Hope you like it. I’ll upload some brochure text we did for them too.

Strapline by Ellen de Vries at www.thecopyhouse.net