In short, simplicity.

You Love Us were looking for a simple way to streamline clients into three pricing packages — I suggested four, and used simple, short four word headlines separated into two sentences for the tl;dr crowd, coupled with a friendly, approachable — essentially human — vibe over longer copy.

The “Two Words. Two Words.” headline approach is punchy and powerful and has always been very popular with clients. It can feel over-used these days, but the use of bold formatting breathes new life into the copy.

It was essential to convey the niche / boutique nature of YLU in positive terms. I did this by placing an emphasis on creativity (“no support staff = more, for less”) and explaining the additional value offered by the telephone / email support only packages.

Visit: youloveus.co.uk/prices/

One Response to “You Love Us – friendly, approachable pricing.”

1. Eoin says:

   February 16, 2012 at 9:17 am

   I think “Two words. Two words” works well here – straightforward and emphasises the benefit in bold.

   Reply