Interior design copy for LA Fitness.

I think businesses can do a lot with indoor copy – pubs are usually the best place to find it.

LA Fitness generally make the most of their copywriting team, which is great to see. They marry up their tone of voice and concepts right across their advertising, brochures, membership documents, website and on the walls. That’s the way it could be for everyone.

Last time I uploaded the image it appeared upside down for some reason. Here’s hoping it doesn’t happen again. Oh – it did. Well you get the idea.